Another trip to the mall: A segmentation study of customers based on their activities

Journal of Retailing and Consumer Services

Volumn 11, Issue 6, 2004, Pages 333-350

  Ruiz, Jean Paul ^a,b   Chebat, Jean Charles ^a   Hansen, Pierre ^a  

^a Ecl des Hautes Etud Commerciales   (Canada)

^b NONE   (Canada)

Author keywords

[No Author keywords available]

Indexed keywords

CONSUMPTION BEHAVIOR; RETAILING; SHOPPING ACTIVITY; SPATIAL ANALYSIS;

EID: 11144332413     PISSN: 09696989     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jretconser.2003.12.002     Document Type: Article

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