Shopping orientation-defined segments based on store-choice criteria and satisfaction: An empirical investigation

Journal of Marketing Management

Volumn 24, Issue 9-10, 2008, Pages 979-995

  Rigopoulou, Irini D ^a   Tsiotsou, Rodoula H ^b   Kehagias, John D ^c  

^a ATHENS UNIVERSITY OF ECONOMICS AND BUSINESS   (Greece)

^b UNIVERSITY OF WEST ATTICA   (Greece)

^c HELLENIC OPEN UNIVERSITY   (Greece)

Author keywords

Retailing; Satisfaction; Shopping orientation defined segments; Store choice criteria

Indexed keywords

EID: 77949321607     PISSN: 0267257X     EISSN: 14721376     Source Type: Journal    
DOI: 10.1362/026725708X382000     Document Type: Article

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