Looking Back and Looking Forward with Interactive Marketing

Journal of Interactive Marketing

Volumn 24, Issue 3, 2010, Pages 181-184

  Malthouse, Edward ^a   Hofacker, Charles ^b  

^a NORTHWESTERN UNIVERSITY   (United States)

^b FLORIDA STATE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 77955843095     PISSN: 10949968     EISSN: 15206653     Source Type: Journal    
DOI: 10.1016/j.intmar.2010.04.005     Document Type: Editorial

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