Determinants of Participation and Response Effort in Web Panel Surveys

Journal of Interactive Marketing

Volumn 24, Issue 3, 2010, Pages 239-250

  Brüggen, Elisabeth ^a   Dholakia, Utpal M ^b  

^a MAASTRICHT UNIVERSITY   (Netherlands)

^b RICE UNIVERSITY   (United States)

Author keywords

Online panels; Survey non response; Survey response effort; Web panels

Indexed keywords

EID: 77955844569     PISSN: 10949968     EISSN: 15206653     Source Type: Journal    
DOI: 10.1016/j.intmar.2010.04.004     Document Type: Article

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