JIM marches on

Journal of Interactive Marketing

Volumn 22, Issue 1, 2008, Pages 2-3

  Shankar, Venkatesh ^a,b   Malthouse, Edward ^c  

^a Department of Marketing ^*

^b TEXAS A AND M UNIVERSITY   (United States)

^c NORTHWESTERN UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 51349155929     PISSN: 10949968     EISSN: 15206653     Source Type: Journal    
DOI: 10.1002/dir.20104     Document Type: Editorial

References (3)

1. Deighton, J., & Glazer, R. (1998). From the editors. Journal of Interactive Marketing, 12(1), 2-4.
2. Shankar, V., & Malthouse, E. (2006). Moving interactive marketing forward. Journal of Interactive Marketing, 20(1), 2-4.
3. Winer, R. S., & Shankar, V. (2003). A new vision for the journal. Journal of Interactive Marketing, 17(1), 2-4