Editorial: The growth of interactions and dialogs in interactive marketing

Journal of Interactive Marketing

Volumn 21, Issue 2, 2007, Pages 2-4

  Shankar, Venkatesh ^a,c   Malthouse, Edward C ^a,b,c  

^a Department of Marketing ^*

^b TEXAS A AND M UNIVERSITY   (United States)

^c NORTHWESTERN UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 34248578777     PISSN: 10949968     EISSN: 15206653     Source Type: Journal    
DOI: 10.1002/dir.20080     Document Type: Editorial

References (6)

1. Deighton, J., & Glazer, R. (1998). From the Editors. Journal of Interactive Marketing, 12(1), 2-4.
2. Kendall, M., & Stewart, A. (1977). The Advanced Theory of Statistics, Vol.1: Distribution Theory, Griffin, London, 4th edition.
3. Moe, W. W., & Fader, P. S. (2004). Capturing Evolving Visit Behavior in Clickstream Data. Journal of Interactive Marketing, 18(1), 5-19.
4. Shankar, V., & Malthouse, E. (2006). Moving Interactive Marketing Forward. Journal of Interactive Marketing, 20(1), 2-4.
5. Stuart, A. (1962). Gamma Distributed Products of Independent Random Variables. Biometrika, 49, 564-565.
6. Winer, R. S., & Shankar, V. (2003). A New Vision for the Journal. Journal of Interactive Marketing, 17(1), 2-4.