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Interactive Services: A Framework, Synthesis and Research Directions
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doi:10.1016/j.intmar.2008.11.002
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Bolton, Ruth N. and Shruti Saxena-Iyer (this issue). "Interactive Services: A Framework, Synthesis and Research Directions," Journal of Interactive Marketing, 23 (1), 91-104. doi:10.1016/j.intmar.2008.11.002.
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Journal of Interactive Marketing
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Bolton, R.N.1
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Click Here for Internet Insight: Advances in Clickstream Data Analysis in Marketing
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doi:10.1016/j.intmar.2008.10.004
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Bucklin, Randolph and Catarina Sismeiro (this issue). "Click Here for Internet Insight: Advances in Clickstream Data Analysis in Marketing," Journal of Interactive Marketing, 23 (1), 35-48. doi:10.1016/j.intmar.2008.10.004.
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Journal of Interactive Marketing
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Bucklin, R.1
Sismeiro, C.2
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4
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Interactivity's Unanticipated Consequences for Markets and Marketing
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doi:10.1016/j.intmar.2008.10.001
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--- and Leora Kornfeld (this issue). "Interactivity's Unanticipated Consequences for Markets and Marketing," Journal of Interactive Marketing, 23 (1), 4-10. doi:10.1016/j.intmar.2008.10.001.
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Journal of Interactive Marketing
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Deighton, J.1
Glazer, R.2
Kornfeld, L.3
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70149119937
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Probability Models for Customer-Base Analysis
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doi:10.1016/j.intmar.2008.11.003
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Fader, Peter and Bruce Hardie (this issue). "Probability Models for Customer-Base Analysis," Journal of Interactive Marketing, 23 (1), 61-69. doi:10.1016/j.intmar.2008.11.003.
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Journal of Interactive Marketing
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Fader, P.1
Hardie, B.2
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Flow Online: Lessons Learned and Future Prospects
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doi:10.1016/j.intmar.2008.10.003
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Hoffman, Donna and Thomas Novak (this issue). "Flow Online: Lessons Learned and Future Prospects," Journal of Interactive Marketing, 23 (1), 23-34. doi:10.1016/j.intmar.2008.10.003.
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Journal of Interactive Marketing
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Hoffman, D.1
Novak, T.2
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7
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70149117271
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Key Issues in Multichannel Customer Management: Current Knowledge and Future Directions
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doi:10.1016/j.intmar.2008.10.005
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Neslin, Scott A. and Venkatesh Shankar (this issue). "Key Issues in Multichannel Customer Management: Current Knowledge and Future Directions," Journal of Interactive Marketing, 23 (1), 70-81. doi:10.1016/j.intmar.2008.10.005.
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Journal of Interactive Marketing
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Neslin, S.A.1
Shankar, V.2
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8
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Challenges and Opportunities in Multichannel Management
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Neslin S.A., Grewal D., Leghorn R., Shankar V., Teerling M.L., Thomas J.S., and Verhoef P.C. Challenges and Opportunities in Multichannel Management. Journal of Service Research 9 2 (2006) 95-113
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Neslin, S.A.1
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Shankar, V.4
Teerling, M.L.5
Thomas, J.S.6
Verhoef, P.C.7
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9
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70149124081
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A Strategic Perspective on Search Engines: Thought Candies for Researchers and Practitioners
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this issue, doi:10.1016/j.intmar.2008.10.006
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Rangaswamy, Arvind, C. Lee Giles, and Silvija Seres (this issue). A Strategic Perspective on Search Engines: Thought Candies for Researchers and Practitioners," Journal of Interactive Marketing, 23 (1), 49-60. doi:10.1016/j.intmar.2008.10.006.
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Journal of Interactive Marketing
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Rangaswamy, A.1
Lee Giles, C.2
Seres, S.3
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10
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Online Pricing: Review and Directions for Future Research
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this issue, doi:10.1016/j.intmar.2008.11.001
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Ratchford, Brian T. (this issue). "Online Pricing: Review and Directions for Future Research," Journal of Interactive Marketing, 23 (1), 82-90. doi:10.1016/j.intmar.2008.11.001.
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Ratchford, B.T.1
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The Growth of Interactions and Dialogs and in Interactive Marketing
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Shankar V., and Malthouse E. The Growth of Interactions and Dialogs and in Interactive Marketing. Journal of Interactive Marketing 21 2 (2007) 2-4
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Shankar, V.1
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70149104251
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Marketing Strategy in an Internet-Enabled Environment: A Retrospective on the First Ten Years of JIM and a Prospective on the Next Ten Years
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doi:10.1016/j.intmar.2008.10.002
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Varadarajan, Rajan and Manjit Yadav (this issue). "Marketing Strategy in an Internet-Enabled Environment: A Retrospective on the First Ten Years of JIM and a Prospective on the Next Ten Years," Journal of Interactive Marketing, 23 (1), 11-22. doi:10.1016/j.intmar.2008.10.002.
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Journal of Interactive Marketing
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Varadarajan, R.1
Yadav, M.2
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