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Volumn 23, Issue 1, 2009, Pages 1-3

A Peek Into the Future of Interactive Marketing

Author keywords

[No Author keywords available]

Indexed keywords


EID: 70149089955     PISSN: 10949968     EISSN: 15206653     Source Type: Journal    
DOI: 10.1016/j.intmar.2008.11.004     Document Type: Editorial
Times cited : (11)

References (13)
  • 1
    • 70149103627 scopus 로고    scopus 로고
    • Interactive Services: A Framework, Synthesis and Research Directions
    • doi:10.1016/j.intmar.2008.11.002
    • Bolton, Ruth N. and Shruti Saxena-Iyer (this issue). "Interactive Services: A Framework, Synthesis and Research Directions," Journal of Interactive Marketing, 23 (1), 91-104. doi:10.1016/j.intmar.2008.11.002.
    • Journal of Interactive Marketing , vol.23 , Issue.1 , pp. 91-104
    • Bolton, R.N.1    Saxena-Iyer, S.2
  • 2
    • 70149094523 scopus 로고    scopus 로고
    • Click Here for Internet Insight: Advances in Clickstream Data Analysis in Marketing
    • doi:10.1016/j.intmar.2008.10.004
    • Bucklin, Randolph and Catarina Sismeiro (this issue). "Click Here for Internet Insight: Advances in Clickstream Data Analysis in Marketing," Journal of Interactive Marketing, 23 (1), 35-48. doi:10.1016/j.intmar.2008.10.004.
    • Journal of Interactive Marketing , vol.23 , Issue.1 , pp. 35-48
    • Bucklin, R.1    Sismeiro, C.2
  • 4
    • 70149097773 scopus 로고    scopus 로고
    • Interactivity's Unanticipated Consequences for Markets and Marketing
    • doi:10.1016/j.intmar.2008.10.001
    • --- and Leora Kornfeld (this issue). "Interactivity's Unanticipated Consequences for Markets and Marketing," Journal of Interactive Marketing, 23 (1), 4-10. doi:10.1016/j.intmar.2008.10.001.
    • Journal of Interactive Marketing , vol.23 , Issue.1 , pp. 4-10
    • Deighton, J.1    Glazer, R.2    Kornfeld, L.3
  • 5
    • 70149119937 scopus 로고    scopus 로고
    • Probability Models for Customer-Base Analysis
    • doi:10.1016/j.intmar.2008.11.003
    • Fader, Peter and Bruce Hardie (this issue). "Probability Models for Customer-Base Analysis," Journal of Interactive Marketing, 23 (1), 61-69. doi:10.1016/j.intmar.2008.11.003.
    • Journal of Interactive Marketing , vol.23 , Issue.1 , pp. 61-69
    • Fader, P.1    Hardie, B.2
  • 6
    • 68349134239 scopus 로고    scopus 로고
    • Flow Online: Lessons Learned and Future Prospects
    • doi:10.1016/j.intmar.2008.10.003
    • Hoffman, Donna and Thomas Novak (this issue). "Flow Online: Lessons Learned and Future Prospects," Journal of Interactive Marketing, 23 (1), 23-34. doi:10.1016/j.intmar.2008.10.003.
    • Journal of Interactive Marketing , vol.23 , Issue.1 , pp. 23-34
    • Hoffman, D.1    Novak, T.2
  • 7
    • 70149117271 scopus 로고    scopus 로고
    • Key Issues in Multichannel Customer Management: Current Knowledge and Future Directions
    • doi:10.1016/j.intmar.2008.10.005
    • Neslin, Scott A. and Venkatesh Shankar (this issue). "Key Issues in Multichannel Customer Management: Current Knowledge and Future Directions," Journal of Interactive Marketing, 23 (1), 70-81. doi:10.1016/j.intmar.2008.10.005.
    • Journal of Interactive Marketing , vol.23 , Issue.1 , pp. 70-81
    • Neslin, S.A.1    Shankar, V.2
  • 9
    • 70149124081 scopus 로고    scopus 로고
    • A Strategic Perspective on Search Engines: Thought Candies for Researchers and Practitioners
    • this issue, doi:10.1016/j.intmar.2008.10.006
    • Rangaswamy, Arvind, C. Lee Giles, and Silvija Seres (this issue). A Strategic Perspective on Search Engines: Thought Candies for Researchers and Practitioners," Journal of Interactive Marketing, 23 (1), 49-60. doi:10.1016/j.intmar.2008.10.006.
    • Journal of Interactive Marketing , vol.23 , Issue.1 , pp. 49-60
    • Rangaswamy, A.1    Lee Giles, C.2    Seres, S.3
  • 10
    • 70149104578 scopus 로고    scopus 로고
    • Online Pricing: Review and Directions for Future Research
    • this issue, doi:10.1016/j.intmar.2008.11.001
    • Ratchford, Brian T. (this issue). "Online Pricing: Review and Directions for Future Research," Journal of Interactive Marketing, 23 (1), 82-90. doi:10.1016/j.intmar.2008.11.001.
    • Journal of Interactive Marketing , vol.23 , Issue.1 , pp. 82-90
    • Ratchford, B.T.1
  • 11
    • 34248578777 scopus 로고    scopus 로고
    • The Growth of Interactions and Dialogs and in Interactive Marketing
    • Shankar V., and Malthouse E. The Growth of Interactions and Dialogs and in Interactive Marketing. Journal of Interactive Marketing 21 2 (2007) 2-4
    • (2007) Journal of Interactive Marketing , vol.21 , Issue.2 , pp. 2-4
    • Shankar, V.1    Malthouse, E.2
  • 12
    • 70149104251 scopus 로고    scopus 로고
    • Marketing Strategy in an Internet-Enabled Environment: A Retrospective on the First Ten Years of JIM and a Prospective on the Next Ten Years
    • doi:10.1016/j.intmar.2008.10.002
    • Varadarajan, Rajan and Manjit Yadav (this issue). "Marketing Strategy in an Internet-Enabled Environment: A Retrospective on the First Ten Years of JIM and a Prospective on the Next Ten Years," Journal of Interactive Marketing, 23 (1), 11-22. doi:10.1016/j.intmar.2008.10.002.
    • Journal of Interactive Marketing , vol.23 , Issue.1 , pp. 11-22
    • Varadarajan, R.1    Yadav, M.2


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.