Women in advertising: a comparison of television advertisements in China and Singapore

Marketing Intelligence & Planning

Volumn 15, Issue 5, 1997, Pages 235-243

  Siu, Wai sum ^a   Kai ming au, Alan ^b  

^a HONG KONG BAPTIST UNIVERSITY   (Hong Kong)

^b OPEN UNIVERSITY OF HONG KONG   (Hong Kong)

Author keywords

Advertising; Stereotyping; Television; Women

Indexed keywords

EID: 84986180537     PISSN: 02634503     EISSN: None     Source Type: Journal    
DOI: 10.1108/02634509710177305     Document Type: Article

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