A Content Analysis of Prime Time Commercials: A Contextual Framework of Gender Representation

Sex Roles

Volumn 49, Issue 9-10, 2003, Pages 545-551

  Ganahl, Dennis J ^a   Prinsen, Thomas J ^a   Netzley, Sara Baker ^a  

^a SOUTHERN ILLINOIS UNIVERSITY   (United States)

Author keywords

Commercials; Content analysis; Gender; Stereotype

Indexed keywords

EID: 0142215934     PISSN: 03600025     EISSN: 15732762     Source Type: Journal    
DOI: 10.1023/A:1025893025658     Document Type: Review

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