Gender role stereotyping in advertisements on three radio stations: Does musical genre make a difference?

Journal of Gender Studies

Volumn 16, Issue 2, 2007, Pages 173-182

  Monk Turner, Elizabeth ^a   Kouts, Tiffany ^b   Parris, Kevin ^b   Webb, Cynthia ^b  

^a OLD DOMINION UNIVERSITY   (United States)

^b NONE

Author keywords

Advertising; Cross cultural; Gender; Radio; Roles; Stereotypes

Indexed keywords

EID: 34249906428     PISSN: 09589236     EISSN: 14653869     Source Type: Journal    
DOI: 10.1080/09589230701324736     Document Type: Article

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