Sex-role portrayals in african television advertising: A preliminary examination with implications for the use of hofstede’s research

Journal of International Consumer Marketing

Volumn 17, Issue 2-3, 2005, Pages 73-91

  Milner, Laura M ^a  

^a UNIVERSITY OF ALASKA FAIRBANKS   (United States)

Author keywords

African sex role portrayals; Ghana sex role portrayals; Hofstede; Kenya sex role portrayals; Sex role portrayals; South Africa sex role portrayals; Television advertising

Indexed keywords

EID: 85032070087     PISSN: 08961530     EISSN: 15287068     Source Type: Journal    
DOI: 10.1300/J046v17n02_05     Document Type: Article

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