Television commercials as a lagging social indicator: Gender role stereotypes in Korean television advertising

Sex Roles

Volumn 53, Issue 11-12, 2005, Pages 901-910

  Kim, Kwangok ^a   Lowry, Dennis T ^a  

^a SOUTHERN ILLINOIS UNIVERSITY   (United States)

Author keywords

Gender roles; Stereotypes; Television advertising

Indexed keywords

EID: 29844455452     PISSN: 03600025     EISSN: 15732762     Source Type: Journal    
DOI: 10.1007/s11199-005-8307-1     Document Type: Review

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