메뉴 건너뛰기




Volumn 12, Issue 1-2, 2005, Pages 69-90

Gender-role portrayals in children's television advertisements

Author keywords

[No Author keywords available]

Indexed keywords


EID: 17444387473     PISSN: 02673843     EISSN: None     Source Type: Journal    
DOI: 10.1080/02673843.2005.9747944     Document Type: Article
Times cited : (8)

References (53)
  • 2
    • 0002580804 scopus 로고    scopus 로고
    • Gender stereotypes in advertising on children's television in the 1990s: A cross-national analysis
    • Browne, B. (1998). Gender stereotypes in advertising on children's television in the 1990s: A cross-national analysis. Journal of Advertising, 21, 83-96.
    • (1998) Journal of Advertising , vol.21 , pp. 83-96
    • Browne, B.1
  • 4
    • 17444372618 scopus 로고    scopus 로고
    • Appeals in television advertising: A content analysis of commercials aimed at children and teenagers
    • Buijzen, M. & Valkenburg, P. (2002). Appeals in television advertising: A content analysis of commercials aimed at children and teenagers. Communications, 27, 349-364.
    • (2002) Communications , vol.27 , pp. 349-364
    • Buijzen, M.1    Valkenburg, P.2
  • 5
    • 84989446699 scopus 로고
    • Television and children's gender schemata
    • (L.S. Liben & M.L. Signorella, eds.), Jossey-Bass: San Francisco
    • Calvert, S.L. & Huston, A.C. (1987). Television and children's gender schemata. In Children's gender schemata (L.S. Liben & M.L. Signorella, eds.), pp. 75-88. Jossey-Bass: San Francisco.
    • (1987) Children's Gender Schemata , pp. 75-88
    • Calvert, S.L.1    Huston, A.C.2
  • 7
    • 17444378829 scopus 로고    scopus 로고
    • Advertising to television: Is it ethical?
    • Clay, R. (2000). Advertising to television: Is it ethical? Monitor on Psychology, September, 52-53.
    • (2000) Monitor on Psychology , Issue.SEPTEMBER , pp. 52-53
    • Clay, R.1
  • 11
    • 0007063879 scopus 로고
    • East Lansing, MI: National Center for Research on Teacher Learning (ERIC Document Reproduction Service No ED215320)
    • Fried, F.J. (1982). Stereotyping in children's materials. East Lansing, MI: National Center for Research on Teacher Learning (ERIC Document Reproduction Service No ED215320).
    • (1982) Stereotyping in Children's Materials
    • Fried, F.J.1
  • 12
    • 0007020824 scopus 로고
    • Traditional sex-role development and amount of time spent watching television
    • Frueh, T. & McGhee, P.E. (1975). Traditional sex-role development and amount of time spent watching television. Developmental Psychology, 11, 109-114.
    • (1975) Developmental Psychology , vol.11 , pp. 109-114
    • Frueh, T.1    McGhee, P.E.2
  • 13
    • 1942448665 scopus 로고    scopus 로고
    • Sex role stereotyping in television advertisements: A content analysis of advertisements from South Africa and Great Britain
    • Furnham, A. & Spencer-Bowdage, S. (2002). Sex role stereotyping in television advertisements: A content analysis of advertisements from South Africa and Great Britain. Communications, 27, 457-483.
    • (2002) Communications , vol.27 , pp. 457-483
    • Furnham, A.1    Spencer-Bowdage, S.2
  • 14
    • 0039176344 scopus 로고    scopus 로고
    • A cross-cultural content analysis of children's television advertisements
    • Furnham, A., Abramsky, S. & Gunter, B. (1997). A cross-cultural content analysis of children's television advertisements. Sex Roles, 37, 91-99.
    • (1997) Sex Roles , vol.37 , pp. 91-99
    • Furnham, A.1    Abramsky, S.2    Gunter, B.3
  • 16
    • 21144464198 scopus 로고
    • The stereotyped portrayal of men and women in British televison advertisements
    • Furnham, A. & Bitar, N. (1993). The stereotyped portrayal of men and women in British televison advertisements. Sex Roles, 29, 297-310.
    • (1993) Sex Roles , vol.29 , pp. 297-310
    • Furnham, A.1    Bitar, N.2
  • 17
    • 1942448666 scopus 로고    scopus 로고
    • A cross-cultural content-analysis of sex-role stereotyping in television advertisements: A comparison between Great Britain and New Zealand
    • Furnham, A., & Farragher, E. (2000). A cross-cultural content-analysis of sex-role stereotyping in television advertisements: A comparison between Great Britain and New Zealand. Journal of Broadcasting and Electronic Media, 44, 415-436.
    • (2000) Journal of Broadcasting and Electronic Media , vol.44 , pp. 415-436
    • Furnham, A.1    Farragher, E.2
  • 18
    • 1942448660 scopus 로고    scopus 로고
    • Gender portrayal in British and Japanese TV advertisements
    • Furnham, A., & Imadzu, E. (2002). Gender portrayal in British and Japanese TV advertisements. Communications, 27, 319-348.
    • (2002) Communications , vol.27 , pp. 319-348
    • Furnham, A.1    Imadzu, E.2
  • 19
    • 0033484263 scopus 로고    scopus 로고
    • Sex-role stereotyping in television commercials: A review and comparison of fourteen studies done on five continents over 25 years
    • Furnham, A. & Mak, T. (1999). Sex-role stereotyping in television commercials: A review and comparison of fourteen studies done on five continents over 25 years. Sex Roles, 41 (5/6) 413-437.
    • (1999) Sex Roles , vol.41 , Issue.5-6 , pp. 413-437
    • Furnham, A.1    Mak, T.2
  • 20
  • 21
    • 0038969717 scopus 로고
    • The dynamics of cultural resistance
    • (G. Tuchman, A.K. Daniels, & J. Benet, Eds) New York: Oxford University Press
    • Gerbner, G. (1978). The dynamics of cultural resistance. In Heart and home: Images of women in the mass media (G. Tuchman, A.K. Daniels, & J. Benet, Eds) New York: Oxford University Press.
    • (1978) Heart and Home: Images of Women in the Mass Media
    • Gerbner, G.1
  • 22
    • 0001770437 scopus 로고
    • Growing up with television: The cultivation perspective
    • (T. Bryant & D. zillman, Eds), Hillsdale, NJ: Lawrence Erlbaum Associates
    • Gerbner, G., Gross, L., Morgan, M., & Signorelli, N. (1994). Growing up with television: The cultivation perspective. In Media effects (T. Bryant & D. zillman, Eds), pp. 17-41. Hillsdale, NJ: Lawrence Erlbaum Associates.
    • (1994) Media Effects , pp. 17-41
    • Gerbner, G.1    Gross, L.2    Morgan, M.3    Signorelli, N.4
  • 24
    • 85004778113 scopus 로고
    • Sex role stereotyping in British television advertisements at different times of the day: An extension and refinement of Manstead and McCulloch (1981)
    • Harris, P.R. & Stobart, J. (1986). Sex role stereotyping in British television advertisements at different times of the day: An extension and refinement of Manstead and McCulloch (1981). British Journal of SociaIPsychology, 25, 155-164.
    • (1986) British Journal of SociaIPsychology , vol.25 , pp. 155-164
    • Harris, P.R.1    Stobart, J.2
  • 25
    • 0003749812 scopus 로고    scopus 로고
    • Thousand Oaks, CA: Sage
    • Hofstede, G. (2001). Culture's consequences (2nd ed.). Thousand Oaks, CA: Sage. Instituto Nacional de Estatistica (2001). Anuario estatistico de Portugal. I.N.E.: Lisboa.
    • (2001) Culture's Consequences (2nd Ed.)
    • Hofstede, G.1
  • 26
    • 17444381448 scopus 로고    scopus 로고
    • I.N.E.: Lisboa
    • Hofstede, G. (2001). Culture's consequences (2nd ed.). Thousand Oaks, CA: Sage. Instituto Nacional de Estatistica (2001). Anuario estatistico de Portugal. I.N.E.: Lisboa.
    • (2001) Anuario Estatistico de Portugal
  • 27
    • 0010856925 scopus 로고
    • Influence of television commercials on women's self-confidence and independent judgement
    • Jennings, J., Geis, F.L. & Brown, V. (1980). Influence of television commercials on women's self-confidence and independent judgement. Journal of Personality and Social Psychology, 38, 203-210.
    • (1980) Journal of Personality and Social Psychology , vol.38 , pp. 203-210
    • Jennings, J.1    Geis, F.L.2    Brown, V.3
  • 28
    • 0002934032 scopus 로고
    • Content analysis in consumer research
    • Kaarjian, H.H. (1977). Content analysis in consumer research. Journal of Consumer Research, 4, 8-18.
    • (1977) Journal of Consumer Research , vol.4 , pp. 8-18
    • Kaarjian, H.H.1
  • 29
    • 0003306630 scopus 로고
    • Television and sex-role attitudes
    • T. M. Williams (Ed.), London: Academic Press
    • Kimball, M. (1986). Television and sex-role attitudes. In T. M. Williams (Ed.), The impact of television. London: Academic Press.
    • (1986) The Impact of Television
    • Kimball, M.1
  • 30
    • 0002056680 scopus 로고
    • Men and women: Images of their relationships in magazine advertisements
    • Klassen, M, Jasper, C. & Schwartz, A (1993). Men and women: Images of their relationships in magazine advertisements. Journal of Advertising Research, 22, 30-39.
    • (1993) Journal of Advertising Research , vol.22 , pp. 30-39
    • Klassen, M.1    Jasper, C.2    Schwartz, A.3
  • 33
    • 84949700947 scopus 로고
    • Sex role stereotyping in children's advertising: Current and past trends
    • Macklin, M. C. & Kolbe, R. (1984). Sex role stereotyping in children's advertising: Current and past trends. Journal of Advertising, 13(2), 34-42.
    • (1984) Journal of Advertising , vol.13 , Issue.2 , pp. 34-42
    • Macklin, M.C.1    Kolbe, R.2
  • 35
    • 0000480253 scopus 로고
    • Sex-role stereotyping in Australian television advertisements
    • Mazzella, C., Durkin, K., Cerini, E. & Buralli, P. (1992). Sex-role stereotyping in Australian television advertisements. Sex Roles, 26, 243-259.
    • (1992) Sex Roles , vol.26 , pp. 243-259
    • Mazzella, C.1    Durkin, K.2    Cerini, E.3    Buralli, P.4
  • 36
    • 84952101328 scopus 로고
    • The portrayal of men and women in American television commercials
    • McArthur, L. Z.I & Resko, E.G. (1975). The portrayal of men and women in American television commercials. Journal of Social Psychology, 97, 209-220.
    • (1975) Journal of Social Psychology , vol.97 , pp. 209-220
    • McArthur, L.Z.I.1    Resko, E.G.2
  • 38
    • 0018933123 scopus 로고
    • Television viewing and the learning of sex-role stereotypes
    • McGhee, P. & Frueh, T. (1980). Television viewing and the learning of sex-role stereotypes. Sex Roles, 6, 179-188.
    • (1980) Sex Roles , vol.6 , pp. 179-188
    • McGhee, P.1    Frueh, T.2
  • 39
    • 0038951861 scopus 로고
    • Dramatic TV content and children's sex-role stereotypes
    • Miller, M. & Reeves, B. (1976). Dramatic TV content and children's sex-role stereotypes. Journal of Broadcasting, 20, 35-50.
    • (1976) Journal of Broadcasting , vol.20 , pp. 35-50
    • Miller, M.1    Reeves, B.2
  • 40
    • 0030547125 scopus 로고    scopus 로고
    • Gender roles portrayed in Kenyan television commercials
    • Mwangi, M. (1996). Gender roles portrayed in Kenyan television commercials. Sex Roles, 34, 205-214.
    • (1996) Sex Roles , vol.34 , pp. 205-214
    • Mwangi, M.1
  • 41
    • 0008681082 scopus 로고    scopus 로고
    • Gender stereotyping in Portuguese children living in Portugal and abroad: Effects of migration, age and gender
    • Neto, F. (1997). Gender stereotyping in Portuguese children living in Portugal and abroad: Effects of migration, age and gender. International Journal of Behavioral Development, 20(2), 219-229.
    • (1997) International Journal of Behavioral Development , vol.20 , Issue.2 , pp. 219-229
    • Neto, F.1
  • 42
    • 0032349107 scopus 로고    scopus 로고
    • Gender stereotypes in Portuguese television advertisements
    • Neto, F. & Pinto, I. (1998). Gender stereotypes in Portuguese television advertisements. Sex Roles, 39, 153-164.
    • (1998) Sex Roles , vol.39 , pp. 153-164
    • Neto, F.1    Pinto, I.2
  • 43
    • 84970235671 scopus 로고
    • Portuguese children's knowledge of sex stereotypes: Effects of age, gender and socio-economic status
    • Neto, F., Williams, J.E. & Widner, S. (1991). Portuguese children's knowledge of sex stereotypes: Effects of age, gender and socio-economic status. Journal of Cross-Cultural Psychology, 22(3), 376-388.
    • (1991) Journal of Cross-cultural Psychology , vol.22 , Issue.3 , pp. 376-388
    • Neto, F.1    Williams, J.E.2    Widner, S.3
  • 44
    • 84938049970 scopus 로고
    • Children's television advertising: An analysis
    • Peck, J. (1979). Children's television advertising: An analysis. Australian Journal of Social Issues, 14(1), 64-76.
    • (1979) Australian Journal of Social Issues , vol.14 , Issue.1 , pp. 64-76
    • Peck, J.1
  • 46
    • 0025063881 scopus 로고
    • Children, television, and gender roles: Messages and impact
    • Signorelli, N. (1990). Children, television, and gender roles: Messages and impact. Journal of Adolescent Health Care, 11, 50-58.
    • (1990) Journal of Adolescent Health Care , vol.11 , pp. 50-58
    • Signorelli, N.1
  • 47
    • 84949696378 scopus 로고
    • A content analysis of gender differences in children's advertising
    • Smith, L. (1994). A content analysis of gender differences in children's advertising. Journal of Broadcasting and Electronic Media, 38, 3, 323-337.
    • (1994) Journal of Broadcasting and Electronic Media , vol.38 , Issue.3 , pp. 323-337
    • Smith, L.1
  • 48
    • 37949044327 scopus 로고
    • Sex role stereotyping in children's television programs
    • Sternglantz, S.H. & Serbin, L.A (1974). Sex role stereotyping in children's television programs. Developmental Psychology, 10(5), 710-715.
    • (1974) Developmental Psychology , vol.10 , Issue.5 , pp. 710-715
    • Sternglantz, S.H.1    Serbin, L.A.2
  • 49
    • 0031531380 scopus 로고    scopus 로고
    • Television cartoons: Do children notice it's a boy's world?
    • Thompson, T. L. & Zerbinos, E. (1997). Television cartoons: Do children notice it's a boy's world? Sex Roles, 37, 415-431.
    • (1997) Sex Roles , vol.37 , pp. 415-431
    • Thompson, T.L.1    Zerbinos, E.2
  • 50
    • 84925891335 scopus 로고
    • The female image in children's TV commercials
    • Verna, M. (1975). The female image in children's TV commercials. Journal of Broadcasting, 19(3), 301-309.
    • (1975) Journal of Broadcasting , vol.19 , Issue.3 , pp. 301-309
    • Verna, M.1
  • 53
    • 0040748032 scopus 로고
    • Sex stereotypes in Portugal and Singapore
    • D.M. Keats, D. Munro, E.L. Mann, (Eds), Lisse, Netherlands: Swets e Zeitlinger
    • Williams, J.E., Best, D. L. Ward, C., e Neto, F. (1990). Sex stereotypes in Portugal and Singapore. In Heterogeneity in cross-cultural psychology (D.M. Keats, D. Munro, E.L. Mann, (Eds), pp. 520-528. Lisse, Netherlands: Swets e Zeitlinger.
    • (1990) Heterogeneity in Cross-cultural Psychology , pp. 520-528
    • Williams, J.E.1    Best, D.L.2    Ward, C.3    Neto, F.4


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.