Caught between east and west? Portrayals of gender in Bulgarian television advertisements

Sex Roles

Volumn 57, Issue 5-6, 2007, Pages 409-418

  Ibroscheva, Elza ^a  

^a SOUTHERN ILLINOIS UNIVERSITY EDWARDSVILLE   (United States)

Author keywords

Advertising; Bulgaria; Gender portrayals; Postcommunist culture

Indexed keywords

EID: 34548234381     PISSN: 03600025     EISSN: 15732762     Source Type: Journal    
DOI: 10.1007/s11199-007-9261-x     Document Type: Article

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