An analysis of the portrayal of gender roles in Turkish television advertisements

Sex Roles

Volumn 48, Issue 1-2, 2003, Pages 77-87

  Uray, Nimet ^a   Burnaz, Sebnem ^a  

^a ISTANBUL TECHNICAL UNIVERSITY   (Turkey)

Author keywords

Advertising; Content analysis; Gender roles; Television

Indexed keywords

EID: 0037284004     PISSN: 03600025     EISSN: 15732762     Source Type: Journal    
DOI: 10.1023/A:1022348813469     Document Type: Article

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