Sex role stereotyping in television advertisements: A content analysis of advertisements from South Africa and Great Britain

Communications

Volumn 27, Issue 4, 2002, Pages 457-483

  Furnham, Adrian ^a   Spencer Bowdage, Sarah ^a  

^a NONE

Author keywords

Great britain; Sex role; South africa; TV advertisements

Indexed keywords

EID: 1942448665     PISSN: 03412059     EISSN: 16134087     Source Type: Journal    
DOI: 10.1515/comm.2002.003     Document Type: Article

References (38)

1. Baron, R. and Byrne, D. (2003). Social Psychology. Boston: Allym and Bacon
2. Best, D. and Williams, J. (1994). Masculinity/femininity in the self and ideal self descriptions of university students in fourteen countries. In A. Bouvy, F. Van de Vijver, P. Boski and P. Schmitz (Eds.), Journeys into cross-cultural psychology. Lisse: Swets and Zeitlinger
3. Bretl, D. J and Cantor, J. (1988). The portrayal of men and women in U. S. television commercials: A recent content analysis and trends over 15 years. Sex Roles, 18, 595-609
4. Courtney, A. E. and Wipple, T. W. (1974). Women in TV commercials. Journal of Communication, 24, 110-118
5. Craig, R. (1992). The effect of television day part on gender portrayals in television commercials: A content analysis. Sex Roles, 26, 197-211
6. Durkin, K. (1985). Television and sex roles acquisition: 1. Context. British Journal of Social Psychology, 24, 101-113
7. Foster, D. (1991). Social influence 1: Ideology. In D. Foster and J. Louw-Porgieter (Eds.), Social Psychology in South Africa. Johannesburg: Lexicon
8. Furnham, A. and Bitar, N. (1993). The stereotyped portrayal of men and women in British television advertisements. Sex Roles, 29, 297-310
9. Furnham, A. and Farragher, E. (2000). A cross-cultural content-analysis of sex-role stereotyping in television advertisements: A comparison between Great Britain and New Zealand. Journal of Broadcasting and Electronic Media, 44, 415-436
10. Furnham, A. and Mak, T. (1999). Sex-role stereotyping in television commercials: A review and comparison of fourteen studies done on five continents over 25 years. Sex Roles, 41, 413-437
11. Furnham, A. and Imadzu, E. (2002). Gender portrayal in British and Japanese TV advertisements. Communications: European Journal of Comunication Research, 27 (3), 319-348
12. Furnham, A. and Skae, E. (1997). Changes in the stereotypical portrayal of men and women in British television advertisements. European Psychologist, 2, 44-51
13. Furnham, A. and Thompson, L. (1999). Gender role stereotyping in advertisements on two British radio stations. Sex Roles, 40, 153-161
14. Furnham, A. and Voli, V. (1989). Gender stereotypes in Italian television advertisements. Journal of Broadcasting and Electronic Media 33, 175-185
15. Furnham, A., Abramsky, S., and Gunter, B. (1997). A cross-cultural analysis of children's television advertisements. Sex Roles, 37, 91-99
16. Furnham, A., Pallangyo, A., and Gunter, B. (2001). Gender-role stereotyping in Zimbabwean television advertisements. South African Journal of Psychology, 31, 21-29
17. Furnham, A., Mak, T., and Tanidjojo, L. (2000). An Asian perspective on the portrayal of men and women in television advertisements: Studies from Hong Kong and Indonesian television. Journal of Applied Social Psychology, 30, 2341-2364
18. Ferrante, C., Hayes, A., and Kingsley, S. (1988). Images of women in television advertising. Journal of Broadcasting and Electronic Media. 32, 231-237
19. Gilly, M. C. (1988). Sex roles in advertising: A comparison of television advertisements in Australia, Mexico, and the United States. Journal of Marketing, 52, 75-85
20. Gunter, B., (1995). Television and gender representation. London: Libbey
21. Harris, P. and Stobart, J. (1986). Sex-role stereotyping in British television advertisements at different times of the day. British Journal of Social Psychology, 25, 155-164
22. Hofstede, G. (1984). Culture's consequences. Beverley Hills, CA: Sage
23. Jaffe, L., and Berger, P. (1994). The effects of modern female sex role portrayals on advertising effectiveness. Journal of Advertising Research
24. Kaufman, G. (1999). The portrayal of men's family roles in the television commercials. Sex Roles. 41,439-458
25. Krippendorf, K. (1980). Content analysis: An introduction to its methodology. London: Sage
26. Lambley, P. (1980). The psychology of Apartheid. London: Seeker and Warburg
27. Livingstone, S. and Green, G. (1986). Television advertisements and the portrayal of gender. British Journal of Social Psychology, 25, 149-154
28. Lovdal, L. (1989). Sex role messages in television commercials: An update. Sex Roles, 21, 715-724
29. Manstead, A. and McCulloch, C. (1981). Sex-role stereotyping in British television advertisements. British Journal of Social Psychology, 20, 171-180
30. Mazzella, C., Durkin, K., Cerini, E., and Buralli, P. (1992). Sex role stereotyping in Australian television advertisements. Sex Roles, 26, 243-259
31. McArthur, L. Z. and Resko, B. G. (1975). The Portrayal of men and women in American television commercials. The Journal of Social Psychology, 97, 209-220
32. McQuarrie, E. and Mick, D. (1992). On resonance: A critical pluralistic inquiry into advertising rhetoric. Journal of Consumer Research, 19, 180-193
33. Mwangi, M. (1996). Gender roles portrayed in Kenyan television advertisements. Sex Roles, 34, 205-214
34. Neto F. and Pinto I. (1998). Gender stereotypes in Portuguese television advertisements. Sex Roles, 39, 153-164
35. Rak D. and McMullen (1987). Sex-role stereotyping in television commercials: A response mode and content analysis. Canadian Journal of Behavioural Science, 19, 25-39
36. Sakamoto, A., Kitou, M., Takahira, M., and Adachi, N. (1999). Gender stereotyping in Japanese television: A content analysis of commercials from 1961-1993. In T. Sugiman, M. Karasawn, J., Lui, and C. Ward (Eds.). Progress in Asian social psychology, Vol.2 (pp. 201-212). Seoul: Kyoyook-Kwahak-SA
37. Schneider, K. and Schneider, S. (1979).Trends in sex roles in television commercials. Journal of Marketing, 43, 79-84
38. Smith, L. A. (1994). Content analysis of gender differences in children's advertising. Journal of Broadcasting and Electronic Media, 38, 323-337