Gender Stereotyping in Television Advertisements: A Study of French and Danish Television

Genetic, Social, and General Psychology Monographs

Volumn 126, Issue 1, 2000, Pages 79-104

  Furnham, Adrian ^a   Babitzkow, Matte ^a   Uguccioni, Smerelda ^a  

^a NONE

Author keywords

[No Author keywords available]

Indexed keywords

ADULT; ADVERTIZING; ARTICLE; COMPARATIVE STUDY; CULTURAL FACTOR; DENMARK; FEMALE; FRANCE; HUMAN; MALE; MIDDLE AGED; ROLE PLAYING; SEX; SOCIAL PSYCHOLOGY; TELEVISION;

ADULT; ADVERTISING; CROSS-CULTURAL COMPARISON; DENMARK; FEMALE; FRANCE; HUMANS; MALE; MIDDLE AGED; ROLE; SEX; STEREOTYPING; TELEVISION;

EID: 0034133896     PISSN: 87567547     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Article

References (45)

1. Belkaoui, A., & Belkaoui, J. M. (1976). A comparative analysis of the roles portrayed by women in print advertisement: 1958, 1970, 1972. Journal of Marketing Research, 13, 168-172.
2. Bretl, D. J., & Cantor, J. (1988). The portrayal of men and women in U.S. television commercials: A recent content analysis and trends over 15 years. Sex Roles, 18, 595-609.
3. Ceulemans, M., & Fauconner, G. (1979). Mass media. Paris: UNESCO.
4. Courtney, A. E., & Lockeretz, S. W. (1971). A woman's place: An analysis of the roles portrayed by women in magazine advertisements. Journal of Marketing Research, 8, 92-95.
5. Downs, A. C., & Harrison, S. K. (1985). Embarrassing age spots or just plain ugly? Physical attractiveness stereotyping as an instrument of sexism on American television commercials. Sex Roles, 13, 9-19.
6. Ferrante, C. L., Haynes, A. M., & Kingsley, S. N. (1988). Images of women in television advertising. Journal of Broadcasting and Electronic Media, 32, 239-247.
7. Frank, R. E., & Greenberg, M. G. (1980). The public's use of television: Who watches and why. Beverly Hills, CA: Sage.
8. Frueh, M., & McGhee, P. E. (1975). Traditional sex role development and amount of time spent watching television. Developmental Psychology, 11, 109.
9. Furnham, A., Abramsky, S., & Gunter, B. (1997). A cross-cultural content analysis of children's television advertisements. Sex Roles, 37, 91-99.
10. Furnham, A., & Bitar, N. (1993). The stereotyped portrayal of men and women in British television advertisements. Sex Roles, 29, 297-310.
11. Furnham, A., & Farragher, E. (in press). A cross-cultural analysis of sex-role stereotyping in television advertisements: A comparison between Britain and New Zealand. Journal of Broadcasting and Electronic Media.
12. Furnham, A., & Mak, T. (in press). A review and comparison of fourteen studies done in five countries over twenty-five years. Sex Roles.
13. Furnham, A., Mak, T., & Tanidjojo, L. (in press). An Asian perspective on the portrayal of men and women in television advertisements. Journal of Applied Social Psychology.
14. Furnham, A., & Schofield, S. (1986). Sex role stereotyping in British radio advertisements. British Journal of Social Psychology, 25, 165-171.
15. Furnham, A., & Skae, E. (1997). Changes in the stereotypical portrayal of men and women in British television advertisements. European Psychologist, 2, 44-51.
16. Furnham, A., & Thomson, L. (1999). Gender role stereotyping in advertisements on two British radio stations. Sex Roles, 40, 153-161.
17. Furnham, A., & Voli, V. (1989). Gender stereotypes in Italian television advertisements. Journal of Broadcasting and Electronic Media, 33, 175-185.
18. Gilly, M. C. (1988). Sex roles in advertising: A comparison of television advertisements in Australia, Mexico and the United States. Journal of Marketing, 4, 75-85.
19. Gronholdt, L., & Hansen, F. (1987). Reklame i Radio og TV: Effekt, okonomi og markedsforing. Civil okonomernes forlag a/s.
20. Gunter, B. (1995). Television and gender representation. London: John Libby.
21. Gunter, B., & Svennevig, M. (1987). Behind and in front of the screen. London: John Libbey.
22. Gunter, B., & Wober, M. (1982). Television viewing and the perceptions of women on TV and in real life. Current Psychological Research, 2, 277-288.
23. Harris, P., & Stobart, J. (1986). Sex-role stereotypes in British television advertisements at different times of the day. British Journal of Social Psychology, 25, 155-164.
24. Hawkins, D. I., & Coney, K. A. (1976). Advertising and differentiated sex roles in contemporary American society. Journal of the Academy of Marketing Science, 4, 418-428.
25. Hofstede, G. (1984). Culture's consequences. London: Sage.
26. Hurtz, W., & Durkin, K. (1997). Gender role stereotyping in Australian radio commercials. Sex Roles, 36, 103-114.
27. Jennings, J., Geis, F. L., & Brown, V. (1980). Influence of television on women's self-confidence and independent judgment. Journal of Personality and Social Psychology, 38, 203-210.
28. Kolbe, R. H., & Langefeld, C. D. (1993). Appraising gender role portrayals in TV commercials. Sex Roles, 28, 393-415.
29. Krippendorff, K. (1980). Content analysis: An introduction to its methodology. Beverly Hills, CA: Sage.
30. Livingstone, S., & Green, G. (1986). Television advertisements and the portrayal of gender. British Journal of Social Psychology, 25, 149-154.
31. Livingstone, S., & Lunt, P. (1994). Talk on television. London: Routledge.
32. Manley, P., & Sawbridge, D. (1980). Women at work. Lloyds Bank Review, 135, 29-40.
33. Manstead, A. S. R., & McCulloch, C. (1981). Sex-role stereotyping in British television advertisements. British Journal of Social Psychology, 20, 171-180.
34. Mazzella, C., Durkin, K., Cerini, E., & Buralli, P. (1992). Sex role stereotyping in Australian television advertisements. Sex Roles, 26, 243-256.
35. McArthur, L. Z., & Resko, B. G. (1975). The portrayal of men and women in American television commercials. The Journal of Social Psychology, 97, 209-220.
36. Millum, T. (1975). Images of women: Advertising in women's magazines. London: Chatto and Windus.
37. Mwangi, M. (1996). Gender roles portrayed in Kenyan television commercials. Sex Roles, 34, 205-214.
38. Neto, F., & Pinto, J. (1998). Gender stereotypes in Portuguese television advertisements. Sex Roles, 39, 153-157.
39. O'Donnell, W. J., & O'Donnell, K. J. (1978). Update: Sex role messages in TV commercials. Journal of Communication, 28, 156-158.
40. Rak, D., & McMullen, M. (1987). Sex role stereotyping in television commercials: A verbal response mode and content analysis. Canadian Journal of Behavioural Science, 19, 25-39.
41. Rosen, S., & Howell, P. (1987). The psychophysics of speech perception. Dordrecht, The Netherlands: Martinus Nijhoff.
42. Schneider, K. C., & Schneider, S. B. (1979). Trends in sex roles in television commercials. Journal of Marketing, 43, 79-84.
43. Signorielli, N., McLeod, D., & Healy, E. (1994). Gender stereotypes in MTV commercials: The beat goes on. Journal of Broadcasting and Electronic Media, 91-101.
44. Silverstein, A. J., & Silverstein, R. (1974). The portrayal of women in television advertising. Federal Communications Bar Journal, 27, 71-93.
45. Stewart, D. W., & Furse, D. H. (1986). Effective television advertising: A study of 1000 commercials. Lexington, MA: Lexington Books.