A study of singapore's english channel television commercials and sex-role stereotypes

Asian Journal of Women's Studies

Volumn 9, Issue 3, 2003, Pages

  Lee, Chun Wah ^a  

^a NANYANG TECHNOLOGICAL UNIVERSITY   (Singapore)

Author keywords

Authority figures; Commercials; Gender perception; Homemaking; Partnership; Patriarchy; Professionals; Sex role stereotyping

Indexed keywords

EID: 0242424379     PISSN: 12259276     EISSN: None     Source Type: Journal    
DOI: 10.1080/12259276.2003.11665953     Document Type: Review

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