Alternative measures of satisfaction in cross-cultural settings

Journal of Product and Brand Management

Volumn 17, Issue 2, 2008, Pages 82-91

  Ross, Robert H ^a   Broyles, S Allen ^a   Leingpibul, Thaweephan ^b  

^a WICHITA STATE UNIVERSITY   (United States)

^b WESTERN MICHIGAN UNIVERSITY   (United States)

Author keywords

Cross cultural studies; Customer satisfaction; Mathematical modelling

Indexed keywords

EID: 42149191982     PISSN: 10610421     EISSN: None     Source Type: Journal    
DOI: 10.1108/10610420810864694     Document Type: Article

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