Capital market impact of product marketing strategy: Evidence from the relationship between advertising expenses and cost of capital

Journal of the Academy of Marketing Science

Volumn 33, Issue 4, 2005, Pages 432-444

  Singh, Manohar ^a   Faircloth, Sheri ^b   Nejadmalayeri, Ali ^b  

^a WILLAMETTE UNIVERSITY   (United States)

^b UNIVERSITY OF NEVADA   (United States)

Author keywords

Advertising; Capital and product markets; Capital structure; Cost of capital; Performance

Indexed keywords

EID: 28644433743     PISSN: 00920703     EISSN: None     Source Type: Journal    
DOI: 10.1177/0092070305277380     Document Type: Article

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