New paradigm for the Asian boardroom - Brand equity

Journal of Business Strategy

Volumn 27, Issue 6, 2006, Pages 41-45

  Roll, Martin ^a  

^a VentureRepublic   (Singapore)

Author keywords

Brand equity; Brand management; Premier brands; Shareholder value analysis

Indexed keywords

EID: 33750992810     PISSN: 02756668     EISSN: None     Source Type: Journal    
DOI: 10.1108/02756660610710346     Document Type: Review

References (0)