Cross-cultural influences on brand identity impressions: Kfc in China and the United States

Asia Pacific Journal of Marketing and Logistics

Volumn 15, Issue 1-2, 2003, Pages 74-88

  Witkowski, Terrence H ^a   ma, Yulong ^a   Zheng, Dan ^b  

^a CALIFORNIA STATE UNIVERSITY   (United States)

^b QINGDAO UNIVERSITY   (China)

Author keywords

Branding; Cross cultural management; Surveys

Indexed keywords

EID: 84931034467     PISSN: 13555855     EISSN: 17584248     Source Type: Journal    
DOI: 10.1108/13555850310765088     Document Type: Article

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