Brand assessment: a key element of marketing strategy

Journal of Product & Brand Management

Volumn 6, Issue 5, 1997, Pages 293-304

  Calderon, Haydee ^a   Cervera, Amparo ^a   Molla, Alejandro ^a  

^a UNIVERSITY OF VALENCIA   (Spain)

Author keywords

Brand valuation; Consumer attitudes; Marketing strategy

Indexed keywords

EID: 84986166713     PISSN: 10610421     EISSN: None     Source Type: Journal    
DOI: 10.1108/10610429710179462     Document Type: Review

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