Who controls store atmosphere customization in electronic retailing?

International Journal of Retail and Distribution Management

Volumn 38, Issue 7, 2010, Pages 518-537

  Vrechopoulos, Adam P ^a  

^a ATHENS UNIVERSITY OF ECONOMICS AND BUSINESS   (Greece)

Author keywords

Consumer behaviour; Electronic commerce; Internet shopping; Mass customization; Store ambience

Indexed keywords

EID: 77952697133     PISSN: 09590552     EISSN: None     Source Type: Journal    
DOI: 10.1108/09590551011052115     Document Type: Article

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