Usage of mobile price comparison sites at the point of sale and its influence on consumers' shopping behaviour

International Review of Retail, Distribution and Consumer Research

Volumn 18, Issue 2, 2008, Pages 149-166

  Broeckelmann, Philipp ^a   Groeppel Klein, Andrea ^a  

^a SAARLAND UNIVERSITY   (Germany)

Author keywords

consumer behaviour; mobile business; on line shopping; price comparison; reference prices

Indexed keywords

EID: 77951740079     PISSN: 09593969     EISSN: 14664402     Source Type: Journal    
DOI: 10.1080/09593960701868266     Document Type: Article

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