Service quality in the USA and mainland China's fast-food restaurants

International Journal of Services and Standards

Volumn 5, Issue 4, 2009, Pages 291-315

  Qin, Hong ^a   Prybutok, Victor R ^b   Peak, Daniel A ^b  

^a UNIVERSITY OF TEXAS PAN AMERICAN   (United States)

^b UNIVERSITY OF NORTH TEXAS   (United States)

Author keywords

Behavioural intentions; Customer satisfaction; Fast food; Recoverability; Service quality; Services; Standards

Indexed keywords

EID: 77949837725     PISSN: 17408849     EISSN: 17408857     Source Type: Journal    
DOI: 10.1504/IJSS.2009.032174     Document Type: Article

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