A Study of the Service Encounter in Eight Countries

Journal of International Marketing

Volumn 12, Issue 1, 2004, Pages 9-35

  Keillor, Bruce D ^a   Hult, G Tomas M ^b,c   Kandemir, Destan ^d  

^a UNIVERSITY OF AKRON   (United States)

^b International Business Center   (United States)

^c Department of Marketing ^*  (United States)

^d MICHIGAN STATE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 1642377670     PISSN: 1069031X     EISSN: None     Source Type: Journal    
DOI: 10.1509/jimk.12.1.9.25649     Document Type: Article

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