Service recovery efforts in fast food restaurants to enhance repeat patronage

Journal of Travel and Tourism Marketing

Volumn 12, Issue 2-3, 2002, Pages 65-93

  Leong, Jerrold K ^a   Kim, Woo Gon ^a  

^a OKLAHOMA STATE UNIVERSITY   (United States)

Author keywords

Repeat patronage; Resolution; Service failure; Service recovery; Word of mouth

Indexed keywords

EID: 85006602048     PISSN: 10548408     EISSN: None     Source Type: Journal    
DOI: 10.1300/J073v12n02_05     Document Type: Article

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