Insights into the Indian call centre industry: Can internal marketing help tackle high employee turnover?

Journal of Services Marketing

Volumn 23, Issue 5, 2009, Pages 351-362

  Budhwar, Pawan S ^a   Varma, Arup ^b   Malhotra, Neeru ^a   Mukherjee, Avinandan ^c  

^a ASTON UNIVERSITY   (United Kingdom)

^b LOYOLA UNIVERSITY CHICAGO   (United States)

^c MONTCLAIR STATE UNIVERSITY   (United States)

Author keywords

Call centres; Employee turnover; Employees; Human resource management; India; Internal marketing

Indexed keywords

EID: 70349612467     PISSN: 08876045     EISSN: None     Source Type: Journal    
DOI: 10.1108/08876040910973459     Document Type: Article

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