Internal Marketing: A Competitive Strategy for the Long-Term Care Industry An earlier version of this paper was presented at the Fourteenth Annual Conference of the American Association for Advances in Health Care Research, Jackson Hole, Wyoming, March 9-11, 1995, and was included in the 1995 Proceedings of that association

Journal of Business Research

Volumn 48, Issue 3, 2000, Pages 177-181

  Cooper, Jack ^a   Cronin, John J ^a  

^a WESTERN CONNECTICUT STATE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0034196729     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0148-2963(98)00084-8     Document Type: Article

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