The penetration of retailer brands and the impact on consumer prices-A study based on household expenditures for 35 grocery categories

Journal of Retailing and Consumer Services

Volumn 15, Issue 1, 2008, Pages 42-51

  Anselmsson, Johan ^a   Johansson, Ulf ^a   Marañon, Antonio ^b   Persson, Niklas ^a  

^a LUND UNIVERSITY   (Sweden)

^b GfK Sweden AB   (Sweden)

Author keywords

Consumer prices; Private labels; Purchase patterns; Retailer brands; Store brands

Indexed keywords

CONSUMPTION BEHAVIOR; HOUSEHOLD EXPENDITURE; MARKET CONDITIONS; PRICE DYNAMICS; PURCHASING POWER PARITY; RETAILING;

EID: 35748933534     PISSN: 09696989     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jretconser.2007.03.001     Document Type: Article

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