Measuring national brands' equity over store brands

Review of Marketing Science

Volumn 1, Issue 1, 2003, Pages 1-26

  Sethuraman, Raj ^a  

^a SOUTHERN METHODIST UNIVERSITY   (United States)

Author keywords

Brand equity; National brand; Quality; Retailing; Store brand

Indexed keywords

EID: 85105792621     PISSN: None     EISSN: 15465616     Source Type: Journal    
DOI: 10.2202/1546-5616.1000     Document Type: Article

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