Guilt appeals: Persuasion knowledge and charitable giving

Psychology and Marketing

Volumn 24, Issue 8, 2007, Pages 723-742

  Hibbert, Sally ^a   Smith, Andrew ^a   Davies, Andrea ^b   Ireland, Fiona ^c  

^a UNIVERSITY OF NOTTINGHAM   (United Kingdom)

^b UNIVERSITY OF LEICESTER   (United Kingdom)

^c UNIVERSITY OF STRATHCLYDE   (United Kingdom)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 34547205643     PISSN: 07426046     EISSN: 15206793     Source Type: Journal    
DOI: 10.1002/mar.20181     Document Type: Article

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