Antecedents of consumer attitudes toward cause-related marketing

Journal of Advertising Research

Volumn 48, Issue 1, 2008, Pages 123-137

  Youn, Seounmi ^a   Kim, Hyuksoo ^a  

^a EMERSON COLLEGE   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 56249085246     PISSN: 00218499     EISSN: 17401909     Source Type: Journal    
DOI: 10.2501/S0021849908080136     Document Type: Article

References (64)

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