Changes in sales call frequency: A longitudinal examination of the consequences in the supplier-customer relationship

Industrial Marketing Management

Volumn 37, Issue 5, 2008, Pages 554-564

  Román, Sergio ^a   Martín, Pedro J ^a  

^a UNIVERSITY OF MURCIA   (Spain)

Author keywords

Buyer seller relationships; Longitudinal; Sales call frequency

Indexed keywords

EID: 44349162287     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.indmarman.2006.12.004     Document Type: Article

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