The effects of sales training on sales force activity

European Journal of Marketing

Volumn 36, Issue 11-12, 2002, Pages 1344-1366

  Román, Sergio ^a   Ruiz, Salvador ^a   Luis Munuera, José ^a  

^a Dpto de Economía Financiera y Contabilidad   (Spain)

Author keywords

Customer orientation; Effectiveness; Performance; Salesforce; Training

Indexed keywords

EID: 22144456853     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090560210445218     Document Type: Article

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