Reliability assessment and optimization of marketing measurement

Journal of Marketing Research

Volumn 34, Issue 2, 1997, Pages 262-275

  Finn, Adam ^a   Kayandé, Ujwal ^a  

^a NONE

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0031502184     PISSN: 00222437     EISSN: None     Source Type: Journal    
DOI: 10.2307/3151863     Document Type: Article

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