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Industrial Marketing Management
Volumn 32, Issue 7, 2003, Pages 533-537
Total cost/response rate trade-offs in mail survey research: Impact of follow-up mailings and monetary incentives
Author keywords

ANOVA; Mail surveys; Response rates; Total costs
Indexed keywords

EID: 0042512367     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0019-8501(02)00277-8     Document Type: Article
Times cited : (43)
References (12)
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    • 0000486489 scopus 로고    scopus 로고
    • Cost-effectiveness of follow-up strategies in improving the response rate of mail surveys
    • Fox C.M. Robinson K.L. Boardley D. Cost-effectiveness of follow-up strategies in improving the response rate of mail surveys Ind. Mark. Manage. 27 2 1998 127-133
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    • Fox, C.M.1    Robinson, K.L.2    Boardley, D.3
  • 3
    • 0000764084 scopus 로고    scopus 로고
    • Research practice in business marketing
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    • Wilson, E.J.1
  • 4
    • 0002372794 scopus 로고
    • Increasing the rate of return in mail surveys
    • Kimball A.E. Increasing the rate of return in mail surveys J. Mark. 25 6 1961 63-64
    • (1961) J.Mark. , vol.25 , Issue.6 , pp. 63-64
    • Kimball, A.E.1
  • 5
    • 0002588249 scopus 로고    scopus 로고
    • Industrial mail surveys: A methodological update
    • Jobber D. O'Reilly D. Industrial mail surveys: a methodological update Ind. Mark. Manage. 27 2 1998 95-107
    • (1998) Ind. Mark. Manage. , vol.27 , Issue.2 , pp. 95-107
    • Jobber, D.1    O'Reilly, D.2
  • 6
    • 38249008177 scopus 로고
    • Follow-up mail surveys
    • Paxson M.C. Follow-up mail surveys Ind. Mark. Manage. 21 3 1992 195-201
    • (1992) Ind. Mark. Manage. , vol.21 , Issue.3 , pp. 195-201
    • Paxson, M.C.1
  • 8
    • 0002830985 scopus 로고
    • Mail survey response, speed, and cost
    • Faria A.J. Dickinson J.R. Mail survey response, speed, and cost Ind. Mark. Manage. 21 1 1992 51-60
    • (1992) Ind. Mark. Manage. , vol.21 , Issue.1 , pp. 51-60
    • Faria, A.J.1    Dickinson, J.R.2
  • 9
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    • New York: Wiley
    • Dillman D.A. Mail and telephone surveys: the total design method 1978 Wiley New York
    • (1978)
    • Dillman, D.A.1
  • 10
    • 0043259926 scopus 로고    scopus 로고
    • Increasing mail survey response rates from an industrial population
    • Erdogan B.Z. Baker M.J. Increasing mail survey response rates from an industrial population Ind. Mark. Manage. 31 1 2002 65-73
    • (2002) Ind. Mark. Manage. , vol.31 , Issue.1 , pp. 65-73
    • Erdogan, B.Z.1    Baker, M.J.2
  • 11
    • 0041756880 scopus 로고
    • Exploring the probabilistic incentive in mail survey research
    • McDaniel S.W. Jackson R.W. Exploring the probabilistic incentive in mail survey research AMA Educ. Proc. 1984 372-375
    • (1984) AMA Educ. Proc. , pp. 372-375
    • McDaniel, S.W.1    Jackson, R.W.2
  • 12
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    • The buck stops here when it comes to dollar incentives
    • (January 6)
    • Wayman S. The buck stops here when it comes to dollar incentives Mark. News 1997 (January 6) 9
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    • Wayman, S.1

* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.