Provenance associations as core values of place umbrella brands: A framework of characteristics

European Journal of Marketing

Volumn 42, Issue 5-6, 2008, Pages 603-626

  Iversen, Nina M ^a   Hem, Leif E ^a  

^a NORWEGIAN SCHOOL OF ECONOMICS   (Norway)

Author keywords

Brand image; Brand management; Brands

Indexed keywords

EID: 44249098514     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090560810862534     Document Type: Article

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