Understanding core brand equity: Guidelines for in-depth elicitation of brand associations

International Journal of Market Research

Volumn 42, Issue 3, 2000, Pages 319-338

  Supphellen, Magne ^a  

^a NORWEGIAN SCHOOL OF ECONOMICS   (Norway)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0001250285     PISSN: 14707853     EISSN: None     Source Type: Journal    
DOI: 10.1177/147078530004200305     Document Type: Review

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