The postmodern explained to managers: Implications for marketing

Business Horizons

Volumn 39, Issue 6, 1996, Pages 15-23

  Cova, Bernard ^a  

^a NONE

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0043095186     PISSN: 00076813     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0007-6813(96)90032-4     Document Type: Article

References (17)

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