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Volumn 39, Issue 6, 1996, Pages 15-23

The postmodern explained to managers: Implications for marketing

(1)  Cova, Bernard a  

a NONE

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EID: 0043095186     PISSN: 00076813     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0007-6813(96)90032-4     Document Type: Article
Times cited : (83)

References (17)
  • 1
  • 3
    • 0001801287 scopus 로고
    • Marketing As Multiplex: Screening Post-modernism
    • Brown S. Marketing As Multiplex: Screening Post-modernism. European Journal Of Marketing. 28:(8/9):1994;27-51.
    • (1994) European Journal of Marketing , vol.28 , Issue.8-9 , pp. 27-51
    • Brown, S.1
  • 5
    • 0011575874 scopus 로고
    • Marketing Theory And Practice In A Postmodern Era
    • M.J. Baker. Basingstoke, England: Macmillan
    • Cova B., Badot O. Marketing Theory And Practice In A Postmodern Era. Baker M.J. Marketing Theory And Practice. 3rd ed. 1995;416-431 Macmillan, Basingstoke, England.
    • (1995) Marketing Theory and Practice 3rd Ed. , pp. 416-431
    • Cova, B.1    Badot, O.2
  • 6
    • 0000727585 scopus 로고
    • Addictive Consumption: Function And Fragmentation In Postmodernity
    • Elliott R. Addictive Consumption: Function And Fragmentation In Postmodernity. Journal Of Consumer Policy. 17:1994;157-179.
    • (1994) Journal of Consumer Policy , vol.17 , pp. 157-179
    • Elliott, R.1
  • 7
    • 0042325050 scopus 로고    scopus 로고
    • compiled by Stephen Brown
    • European Journal of Marketing. Vol. 31:1996/1997;. compiled by Stephen Brown.
    • (1996) European Journal of Marketing , vol.31
  • 9
    • 84896132473 scopus 로고
    • Liberatory Postmodernism And The Reenchantment Of Consumption
    • Firat A.F., Venkatesh A. Liberatory Postmodernism And The Reenchantment Of Consumption. Journal Of Consumer Research. December 1995;239-267.
    • (1995) Journal of Consumer Research , pp. 239-267
    • Firat, A.F.1    Venkatesh, A.2
  • 17
    • 84937276984 scopus 로고
    • Enthusiasm, Obsession And Interaction In The Design Process
    • 04/05/06
    • Weightman D. Enthusiasm, Obsession And Interaction In The Design Process. Co-Design. 1995;65-71. 04/05/06.
    • (1995) Co-Design , pp. 65-71
    • Weightman, D.1


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.