The strategic implications of clarifying how marketers interpret “brands”

Journal of Marketing Management

Volumn 5, Issue 2, 1989, Pages 153-171

  De Chernatony, Leslie ^a   McWilliam, Gil ^a  

^a CRANFIELD UNIVERSITY   (United Kingdom)

Author keywords

[No Author keywords available]

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EID: 84950604904     PISSN: 0267257X     EISSN: 14721376     Source Type: Journal    
DOI: 10.1080/0267257X.1989.9964096     Document Type: Article

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