Achieving marketing objectives through social sponsorships

Journal of Marketing

Volumn 70, Issue 4, 2006, Pages 154-169

  Simmons, Carolyn J ^a   Becker Olsen, Karen L ^b  

^a WASHINGTON AND LEE UNIVERSITY   (United States)

^b The College of New Jersey   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 33750804989     PISSN: 00222429     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkg.70.4.154     Document Type: Article

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