Multiplicity in corporate identity strategy

Corporate Communications: An International Journal

Volumn 4, Issue 4, 1999, Pages 193-200

  Leitch, Shirley ^a   Motion, Judy ^b  

^a UNIVERSITY OF WAIKATO   (New Zealand)

^b UNIVERSITY OF WAIKATO   (New Zealand)

Author keywords

Corporate identity; Postmodernism; Theory

Indexed keywords

EID: 84986099191     PISSN: 13563289     EISSN: None     Source Type: Journal    
DOI: 10.1108/13563289910299319     Document Type: Review

References (17)

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