Market orientation and organizational performance: A comparison of industrial versus consumer companies in mainland China using market orientation scale (MARKOR)

Industrial Marketing Management

Volumn 33, Issue 8, 2004, Pages 743-753

  Kaynak, Erdener ^a   Kara, Ali ^b  

^a PENNSYLVANIA STATE UNIVERSITY   (United States)

^b PENNSYLVANIA STATE UNIVERSITY   (United States)

Author keywords

China; Industrial and consumer companies; Market orientation; MARKOR scale; Organizational performance

Indexed keywords

EID: 7044226503     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.indmarman.2004.01.003     Document Type: Article

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