Infusing flexibility into business-to-business firms: A contingency theory and resource-based view perspective and practical implications

Industrial Marketing Management

Volumn 34, Issue 6 SPEC. ISS., 2005, Pages 555-565

  Fredericks, Elisa ^a  

^a NORTHERN ILLINOIS UNIVERSITY   (United States)

Author keywords

Business to business marketing; Contingency theory; Environmental dynamism; Flexibility; Resource based viewpoint; Rigidity

Indexed keywords

EID: 21844451860     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.indmarman.2004.09.022     Document Type: Article

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