Adapting within relationships to adapt to market-led change: Does relationship success lead to marketplace inertia?

Industrial Marketing Management

Volumn 34, Issue 6 SPEC. ISS., 2005, Pages 577-589

  Beverland, Michael ^a  

^a UNIVERSITY OF MELBOURNE   (Australia)

Author keywords

Case studies; Conflict; Flexibility; Relationship adaptation

Indexed keywords

EID: 21844435980     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.indmarman.2004.09.023     Document Type: Article

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