Measuring the hidden power of emotive advertising

International Journal of Market Research

Volumn 47, Issue 5, 2005, Pages 467-486

  Heath, Robert ^a   Hyder, Pam ^b  

^a UNIVERSITY OF BATH   (United Kingdom)

^b Marketing Consultant   (Italy)

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EID: 25444450602     PISSN: 14707853     EISSN: None     Source Type: Journal    
DOI: 10.1177/147078530504700504     Document Type: Review

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