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Volumn 48, Issue 5, 2006, Pages 515-524

Looking for the emotional unconscious in advertising

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EID: 33749323615     PISSN: 14707853     EISSN: None     Source Type: Journal    
DOI: 10.1177/147078530604800504     Document Type: Article
Times cited : (19)

References (11)
  • 1
    • 0040569158 scopus 로고    scopus 로고
    • Persuasion, pride and prejudice: How ads work
    • Ambler, T. (2000) Persuasion, pride and prejudice: how ads work. International Journal of Advertising, 19, 3, pp. 299-315.
    • (2000) International Journal of Advertising , vol.19 , Issue.3 , pp. 299-315
    • Ambler, T.1
  • 6
    • 33749358851 scopus 로고    scopus 로고
    • Measuring the hidden power of advertising
    • Heath, R. (2004) Measuring the hidden power of advertising. MRS Conference Paper.
    • (2004) MRS Conference Paper
    • Heath, R.1
  • 7
    • 0004060146 scopus 로고    scopus 로고
    • New York: Touchstone/Simon &c Schuster
    • Le Doux, J. (1996) The Emotional Brain. New York: Touchstone/Simon &c Schuster.
    • (1996) The Emotional Brain
    • Le Doux, J.1
  • 9
    • 84888807151 scopus 로고    scopus 로고
    • From HIP to LIP
    • Penn, D. (2002) From HIP to LIP. Admap, 433, November, pp. 32-33.
    • (2002) Admap , vol.433 , Issue.NOVEMBER , pp. 32-33
    • Penn, D.1
  • 10
    • 33749335289 scopus 로고    scopus 로고
    • Could brain science be peace broker in the 'recall wars'?
    • Penn, D. (2005a) Could brain science be peace broker in the 'recall wars'? Admap, 464, September, pp. 33-35.
    • (2005) Admap , vol.464 , Issue.SEPTEMBER , pp. 33-35
    • Penn, D.1
  • 11
    • 33749357475 scopus 로고    scopus 로고
    • Brain science, that's interesting, but what do I do about it?
    • Penn, D. (2005b) Brain science, that's interesting, but what do I do about it? MRS Conference Paper.
    • (2005) MRS Conference Paper
    • Penn, D.1


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.