What advertising testing might have been, if we had only known

Journal of Advertising Research

Volumn 44, Issue 2, 2004, Pages 170-180

  Cramphorn, Spike ^a  

^a Add+Impact International ^*

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EID: 24644476130     PISSN: 00218499     EISSN: None     Source Type: Journal    
DOI: 10.1017/S0021849904040115     Document Type: Article

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